Introduction to LinkPulse
Clicks describe behavior better than page views because they can be placed in the user interface. For example, it is valuable to know whether it is the menu, search or article leads that drive traffic to a specific subject.
LinkPulse is used by media, portals, catalogue services and others who have
- High traffic volumes
- High turnover
- Need for real time reports
The analysis of click behavior (clicks on links on a website) is an important measurement method for several large websites in Norway, Scandinavia and Europe. Through click monitoring we provide a dependable basis to increase revenue and optimize the user interface based on information strategies and business strategies already established.
What is LinkPulse?
LinkPulse logs all user generated clicks on a website and stores them in a database where every click is represented by:
- From-url: on what page the click occured
- To-url: to which page the click lead
- Category: the category of the link e.g. top, menu eller lead
- Time: date, hour or minute
- Metadata: it is possible to log page title, author, publish time, section etc.